Slick 50, from 1978 to the present day.
Time for the Truth
Today, hundreds of thousands of consumers are buying products based on a formula that was established in 1978. The unfortunate truth is that it’s not the original formula. In this section, we intend to set the record straight, as many people still believe they are adequately protecting their cars, trucks, aircraft and boats. This could not be further from the truth.
The Original Slick 50
The formula that was labeled as Slick 50 from 1978 to 1984 is not the formula being marketed today as Slick 50. The original formula was a proprietary formula still available today under the label Bishops Original Brand.
This formula is the only permanent coating product on the market today. It has been tested by the likes of the U.S. Army, FAA, U.S. Department of Energy, and many others. Mr. Bishop stopped supplying his former partners with the product in 1983, but the brand this formula built lives on.
Teflon in Oil
John Bishop was a partner in the original company that sold Slick 50. He was the only one of them that knew the formulation and how to make the product. He removed himself from this company and refused to sell them his product. The former partners then quickly sold this business to Quaker State.
Polytetrafluorethylene (PTFE) Teflon
Teflon was introduced to the consuming public on frying pans back in the 1950s. The concept of a non-stick coating was then used to help market the Slick 50 brand by adding a pinch of Teflon to the additive blend. This sold the concept, and the product sold itself. Soon the brand was selling millions of dollars monthly and steadily growing until it ran into a legal snag.
In Conclusion
The slick 50 sold today is not what you think it is, and is certainly not what it once was.
In reality, alongside the Slick 50 brand sold today, there are numerous products making outlandish claims that are false and misleading according to the Federal Trade Commission.
“The FTC previously halted allegedly deceptive advertising by the marketers of Dura Lube, Motor Up, Prolong, Valvoline, Slick 50, and STP engine treatments. Earlier this year, the agency sued Speedway Motorsports, Inc. and its Oil-Chem Research Corp. subsidiary to halt false and misleading advertising for Zmax auto additives, including claims that Zmax increases gas mileage by a minimum of 10 percent.”